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The death of natural diamonds: Shares of De Beers owner fall 20% after mine production is cut as eco-conscious customers instead opt for lab-grown gems loved by celebs like Taylor Swift

March 14, 2026 by istri

According to Marilyn Monroe in the classic 1953 film “Gentlemen Prefer Blondes,” diamonds were once a girl’s best friend. But these days, eco-conscious shoppers seem to prefer lab-grown gemstones over mined rock, and celebrities like Taylor Swift, Reese Witherspoon and Emma Watson are showcasing lab-made accessories. According to The Times, the boom in lab-grown rocks … [Read more…]

Posted in: Business Tagged: Beers, celebs, customers, cut, Death, diamonds, ecoconscious, fall, gems, LabGrown, loved, natural, opt, owner, production, shares, Swift, Taylor

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