Lobsters

Red Lobster’s endless shrimp advertising was a factor in its $11 million operating loss

Comment on this storyCommentAdd to your saved storiesSave Hoping to attract more customers in the summer and fall, Red Lobster is hosting events in June made one of its most popular specialty dishes a menu staple: Ultimate Endless Shrimp. In recent months, the restaurant has seen an increase in the number of customers paid $20 … [Read more…]

Red Lobster’s popular Endless Shrimp deal dented profits

Red Lobster’s “irresistible” all-you-can-eat shrimp promotion is indeed hard to resist. The Ultimate Endless Shrimp deal became so popular that it contributed to the restaurant chain’s third-quarter profit decline, forcing the restaurant chain to increase the price from $20 to $25. Thai Union Group, which owns a large stake in the chain, said in a … [Read more…]