Why the Apple Watch will almost disappear from shelves in the US on Monday, December 25th – Franceinfo

This is unprecedented for Apple in the United States: Since December 21, Americans have no longer been able to purchase two of the three Apple Watch models due to a patent dispute, on the brand’s website at Apple: Connected watches will also disappear from all American Apple Stores. Unless Joe Biden vetoes it.

Why the Apple Watch will almost disappear from shelves in

Published on December 24, 2023 1:46 p.m

Reading time: 2 minutesThe launch of the new Apple Watch Series 9 will take place on September 22, 2023 in Sydney, Australia.  (JAMES D. MORGAN/GETTY IMAGES)

The launch of the new Apple Watch Series 9 will take place on September 22, 2023 in Sydney, Australia. (JAMES D. MORGAN/GETTY IMAGES)

An – unlikely – decision by the American president against the import ban for Apple Watches: This is one of the possibilities, like Barack Obama did in 2013. At the time, Apple was fighting with Samsung over other patents, and the conflict almost led to an import ban for the iPhone 4 and iPad 2 (3G).

But Joe Biden is not Barack Obama, and ten years later the fight is not against the Korean Samsung but against another American company, Masimo, which specializes in health and patient monitoring.

On October 26, the American International Trade Commission (ITC) confirmed a ruling from last January that Apple had infringed several Masimo patents related to measuring oxygen levels in the blood with its connected watches. The ITC gave the White House 60 days to review it before Joe Biden potentially vetoed it. Deadline is Monday, December 25th.

What are the other hypotheses for Apple? The simplest is a software update for the Apple Watch Series 9 and Ultra 2 that would change the way oxygen level measurement is done, hoping to get around the scope of the patents (Masimo has already warned that this will not be the case). are sufficient); or which would at least temporarily disable this measure.

Two solutions remained: buy Masimo, simply to “solve the problem”. The company has sales of over a billion dollars. Apple could easily afford it. Or negotiate with Masimo and pay a retroactive license for every Apple Watch Series 6, 7, 8 and 9 sold since 2020, as well as for every Apple Watch Ultra and Ultra 2.

After being approached and courted by Apple ten years ago, Masimo felt betrayed after several of her pillars were poached. Its CEO has indicated that he would be willing to reach an agreement with Apple, but Apple would still have to call us, suggested Joe Kiani. Nevertheless: revenge is in the air.

Meanwhile, following the rejection of Apple’s latest appeal on December 20, the Apple Watch Series 9 and Ultra 2 have been shown as “currently unavailable” on the American online Apple Store since Thursday, December 21. Starting tomorrow, Monday, December 25th, these two models will only disappear from Apple brand stores in the USA. The shortfall this holiday season alone could reach $400 million.

Brands like Best Buy, Target and Walmart, however, can continue to sell them while supplies last. The Apple Watch SE, which does not have an oxygen sensor, is not affected by the ban.

For American customers, Apple Watch users in the USA, the case has another consequence: From Monday, Apple will no longer be able to offer customer service for a certain period of time for the affected watches, which are no longer under warranty. Simple reason: Most of the time the manufacturer simply replaced the Apple Watch with a new copy.


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